Revenge of the Nerds
March 13, 2008
By Mindy Aronoff, Director of Training & Resources
During the first tech boom, Hugh Forrest, the dude that puts together the SXSW Interactive Fest, was talking about how that conference differs from the music and film one . . .
“There’s less of a distinction between the speakers and the attendees. There’s kind of a feeling that everyone is in the same boat and we’re all kind of going the same direction. The people leading the panel might have a little better idea of where the boat is going to end up than the people listening to them—or maybe not.” (Italics are mine.)
Even though the boat has gotten so much bigger, Forrest’s observation still holds true. Did I learn a lot from the panels last week? Not really. Not in a traditional sense. But I picked up so much from just being in the same space as Valleywag, Gawker, Mahalo, PostSecret, Facebook, Google, Yahoo, Adobe, Citizen Agency, Pownce, MySpace, Laughing Squid, Meebo, Maker, Upcoming, Flickr, Zappos, Twitter, Udderz, Black Web 2.0, Fast Company, LinkedIn, Opera, Microsoft, TMZ, Robert Scoble, Six Apart, BoingBoing, RazorFish….oh, you get the idea. ‘Bout 8000 people, people. Jeez.
But back to the revenge part. I can’t believe how everyone is talking about that damn Zuckerberg interview, described over and over in blogs and news stories as a “train wreck.” WTF? What the story is really about is not how Lacy screwed up or how Bill Gates-like Zuckerberg is, but about The Day of Reckoning When The Geeks Shall Rule, Spartans! God help you if you aren’t getting a Twitter invite to the next exclusive party or you don’t know who Julia Allison is or you suck at Guitar Hero. Or you’re over 40. Or gay. Or couldn’t code if your life depended on it.
Want to be part of the in crowd? Gotta MacBook? Check. iPod? Check. iPhone? Check. (OMG, check.) Heather grey hoodie? Check. Shaved bald head and Buddy Holly glasses? Check. Black jeans? Check. Orange and brown t-shirt depicting the silhouette of a deer nibbling on a leaf? Check. And guess what? Do these revolutionary bloggers, geeks, nerds, coders, webheads, gamers, marketing gurus, think differently? Light years ahead of you? Nope. They’re mostly white men and they want to get laid. Period. Drink and get laid. If you’re a hottie and you’re attracted to nerdy types, girl, get thee to this conference. Because really? These boys want the world to know this is their time and they’ll define sexy from now on.
On top of that, these fellas make a boatload of cheddah. That Zuckerberg guy? 23-year old CEO of Facebook? He’s a billionaire. A billionaire from making a website that helps people hook up. Technology has officially facilitated the ultimate revenge and now we can instantly know who’s boinking who, who showed too much leg and twirled her hair, and we can finally walk around smuggly acting like the smokin’ mac daddies who live deep in the heart of our hard drives. Or at least once a year deep in the heart of Texas.
Entry Filed under: Technology, Uncategorized. Tags: BAVC, media, sxsw.
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Leah Bowers | March 14, 2008 at 1:06 am
It’s interesting that an alternative-type movement becomes codified into a fashion so quickly. Like, how can you tell the posers from the ones who are truly creative and passionately involved in exploring where this whole interactive media thing can take us. That’s gonna be the next fashion wave, actually…t-shirts that have slogans that specify that the wearer was in on it all FIRST, fer chrissakes. But even that will be less about establishing professional or artistic cred, and more about getting laid. Those men at SXSW sound a little like a high-brow version of dudes wandering around a Spring Break destination with Solo cups full of Bud and No Fear t-shirts stretched over fat guts.