By Wendy Levy, Director of Creative Programming
With continued support from the MacArthur Foundation, the Producers Institute for New Media Technologies will happen May 30 – June 8 here at BAVC in San Francisco. The new crop of projects coming into this year’s Institute are part of a documentary-driven conversation focused on finding and engaging diverse audiences, creating social and political networks of participation, the notion of global community, the viability of Web 2.0 social change, emerging mobile media applications, games for change, and interactive strategies for multi-platform storytelling.
Check out full project descriptions from the recent press release: http://bavc.org/meet/news/press_releases/pr_apr_08.htm
The first panel of the Producers Institute will be open to the public this year, and it revolves around marketing social justice media. The always dynamic and uber-literate B. Ruby Rich will moderate. I’ll follow up with details of the where and when, but here’s the panel description. We are hoping to see if its possible for change-the-world stories to expand You Tube sensibilities, to rock CreateSpace, to shock iTunes, to blow out XBOX. And, of course, we want to know if you can actually make money while making a difference?
SOURCING THE FUTURE: MARKETING AND SUSTAINABILITY FOR SOCIAL JUSTICE MEDIA ONLINE
This panel discussion will unpack how documentary, advocacy, art, and entertainment fit together, how producers can catalyze and scale participation in dynamic, interactive sites that integrate with and support their long-form public media projects, and the kind of partnerships and collaborations that must be made to support this work. What is the lifespan of public media online? How do we help funders seed and sustain these projects? What should we be doing now to insure the legacy and impact of digital media and video art for the public good? In a time when audiences are supporting documentaries more than ever before, can Darfur is Dying capture the market share of Grand Theft Auto?
We also have some fantastic mentors coming this year to work with participants. Check out the newest piece by Second Life Reporter Bernard Drax. Last year, he did a great piece of reportage on the virtual Guantanamo prison we built at the Institute (actually Nonny de la Pena, Peggy Weil, and Ben Cunningham built it).
This year, he’ll be teaching machinima, talking about community building in virtual worlds, and reporting on Producers Institute projects in Second Life.
Check back here for more updates on the Institute and blog from the participants as we move forward . . .